Event PR Planning Services
No matter what type of event you are hosting or attending, whether it is a trade show, product launch, or grand opening, I know what it takes to make a splash in any market. For over 10 years, I've orchestrated storefront grand openings, company rebrands, new podcast launches and trade show product launches. It's not just about the event itself, but the preplanning and post-event ripples that drive continued results.
My goal is to create a branded experience that tells the story of your brand or collection in a unique way that will excite the regional media, national media and your local community. Utilizing media coverage, social media influencers, and distinguished guests, I will produce your press-worthy event concept using traditional PR and social media PR strategies to maximize the exposure, results and value of your event.
Event PR can be done on a project-basis, so there is no long-term investment required, but it is also a part of my public relations management service. By utilizing my event public relation services, you can be sure that your next event will be a success! Schedule a 15-minute conversation with me to talk through your upcoming event.
What Events Deserve a Proactive PR Push?
There are a plethora of activities that play significant roles in a company's public relations, marketing, and customer experience plans. Here are some of the most common events to support your PR efforts:
Brand Launch or Relaunch
Rebranding or launching a new component of your business? Brand launch refers to the process of creating a professional services brand where none currently exists. It's an ideal moment to have an event and announce the new brand to your existing and new target customers.
Product Launch
A product launch, like a brand reveal or brand debut, is used to introduce your newest creation to investors, consumers, loved ones/friends/family, and influencers. The emphasis should be on the problems the product solves for its target customers, how it innovates an existing market or emerges trends it seeks to optimize. I can develop a strategy to ensure news of your new product or service is broadcast to the desired channels for coverage.
Trade Shows
Trade show PR is similar to press release coverage or other opportunities in that it entails informing members of the media about the event ahead of time and securing interest, attendance, and coverage commitments in advance, ideally. Trade shows, unlike the other events on this list, need more personal matching and scheduling to get the most out of your time, interactions, and influence. Trade shows are also unique because it is likely many other companies, and possibly your competitors, will be attempting to secure media coverage from the same people, at the same time. A strategic approach to trade show PR gives you the leg up over competitors.
News Conference
If you have significant news or an announcement to make, hosting a news conference and gathering the media for the announcement may be the event your company needs. In addition to preparing company spokespeople with my media coaching services, I can press list build, pitch, and write a press release to tease the news conference. At the conference itself, I can help emcee the conference, help prepare you for potential questions, and provide follow ups for the media that attend, and those who are unable to attend, to maximize coverage potential.
Grand Opening
Are you a local business about to open a new location? A grand opening is crucial for attracting new customers, increasing brand recognition, and mingling with local companies. It may be beneficial to any startup, growing business, or even relocating firm. Let me drive the event PR strategy to allow your grand opening event to be a success!