Public Relations Planning, Strategy, and Consulting
Many people have varied ideas about what public relations truly is. The definition I prefer defines public relations in its broadest sense. Press release writing and distribution, speaking engagement coaching, event marketing, crisis communication management, and social media are all parts of my public relations packages.
Public relations campaigns assist organizations in raising brand recognition, establishing thought leadership, and developing connections with the media and influencers. Each client's needs are taken into account while creating my public relations campaigns. As a freelancer providing an alternative to standard public relations agencies and internal PR pros, I combine strategic and creative thinking to achieve excellent results at a fraction of the cost of a typical public relations agency.
For more than 10 years, I've helped businesses in several sectors – B2B, healthcare, housing development, tech, agriculture, consumer goods, professional services, and others – tell their stories and find important methods to use media exposure as a marketing and sales tool.
I assist clients in defining who they are, determining their key messages, and telling stories that will appeal to people. I believe each client is unique and implement custom marketing and media relations plans that are tailored to specific objectives as a result of that belief.
Whether you want to establish a CEO's reputation as a thought leader, position your company as an industry innovator, or get more attention for the influence of your organization on the community, schedule a call with me to start a strategic freelance PR plan conversation.
How I Build A Custom PR Plan For You
The public relations strategies I create are crafted to:
- Identify target audiences
- Achieve specific PR goals
- Identify events and awards for public relations/public outreach
- Engage customers in your market with localized community relations
You'll need a custom PR strategy if you want people to be aware of your brand. I provide a hands-on approach in determining your company's goals and generating plans to help you achieve your most important objectives.
I start by conducting a discovery session to learn about your PR goals and why you are considering external PR support. From there, I provide a PR proposal for either project-based or ongoing PR work. Once signed on as a client, I do a thorough situational analysis and identify critical stakeholders and PR possibilities. As needed, I'll develop key messages for your brand, informing consumers exactly what they need to know in order to act. A full strategic PR plan will be crafted for clients pursuing an ongoing PR strategy.
PR Tactics I Incorporate Into My Custom PR Strategies
Every organization I work with is unique, and each PR approach I develop is tailored to your company's DNA and desired focus. Despite these variances, there are some fundamental components or building blocks of an effective PR plan that can help companies gain an edge among the competition. Most of my PR plans include multiple tactics below, including:
- Local, national and trade media outreach
- Press release writing and distribution
- Thought leadership
- Community outreach
- Grand openings and product launches
- Influencer marketing
- Press queries management
- Crisis communications plans
- Award opportunity research and submissions
- Speaking engagement research and submissions
Allow me to help you reach new potential customers, ensure positive publicity, and raise brand awareness. Schedule a 15 minute call with me to get your custom strategy started.